AJIO is the digital fashion extension of Reliance that unveiled in April 2016 at Lakme Fashion Week in Mumbai. AJIO, a fashion and lifestyle brand, is Reliance Retail’s first pan-Indian ecommerce venture and is the ultimate fashion destination for styles that are handpicked, on trend and at prices that are the best you’ll find anywhere. Celebrating fearlessness and uniqueness, AJIO.com is constantly looking to bring a fresh, current and accessible perspective to personal style. At the heart of it all, AJIO’s philosophy and initiatives point to one simple truth – inclusivity and acceptance as the only way to make our society a little more humane. And along the way, just a little more stylish, whether it’s through creating capsule collections that make putting together great looks easy, making exclusive international brands available in one place, reviving India’s rich textile heritage through the Indie collection or making great style an easy purchase through the in-house brand AJIO Own. AJIO deals in categories of womenswear, menswear, kidswear and technology. With fashion technology in particular, AJIO forayed into a category that combined the convenience of technology with the aesthetics of contemporary fashion by featuring a carefully handpicked selection of premium gadgets and tech accessories. With the advanced internet infrastructure built by JIO and a robust physical retail business built by Reliance Retail, we’re creating a differentiated e-commerce model for India through AJIO. This model will entail seamless integration of online and offline models while innovating across superior customer experience, delivery services and payment ecosystem.